With the group set to gather in Indianapolis next week for its spring member conference, Azione Unlimited announced a new partnership with VITAL, a business advisory firm that specializes in the CI channel. Through the partnership, VITAL will provide Azione dealer members with financial intelligence resources and business coaching.
“Partnering with VITAL is about more than just adding another vendor – it’s about transforming our dealers’ business outcomes,” Patrick McCarthy, Executive Director of Azione Unlimited, said in a statement. “Azione has always emphasized business guidance and education as core values, and by bringing in VITAL’s proven expertise, we are equipping our members with the tools and knowledge to grow and prosper consistently and measurably. This collaboration will empower a fundamental shift in how our dealers operate, helping them identify what’s holding them back and how to unlock new levels of success.”
Product programs are the reason for being when it comes to the custom integration buying group space. But lately there’s been plenty of emphasis on building partnerships and offerings that go beyond that essence, and for good reason. Having access to a particular line of product or manufacturer is great, but without a sound business plan, none of that matters.
For its part, VITAL has a track record that includes helping over 400 custom integrators optimize their operations through the VITAL Method of technology, benchmarking, and personal guidance. The firm presents dealers with a dashboard of key performance metrics and insights that they’ve likely never seen before and helps them analyze the data, comparing them against industry benchmarks to identify that dealer’s particular strengths and weaknesses. From there, VITAL can help the integrator develop an individualized plan to improve upon those areas and become a more profitable outfit.
“Joining Azione Unlimited is a tremendous opportunity for VITAL,” Matt Bernath, VITAL’s President, said in the statement. “We share Azione’s passion for helping integrators succeed on every level. By collaborating with Azione’s forward-thinking dealers, we aim to streamline their operations, boost their profitability, and ultimately help them achieve the goals that inspired them to start their businesses. Together, our organizations are strategically aligned to elevate the custom integration industry – combining Azione’s community and purchasing power with VITAL’s business acumen to create more successful, resilient integration firms.”
VITAL will be on hand in Indy next week for the Azione conference. There, Bernath will host an interactive session for Azione dealers, while also allowing VITAL to get a better understanding of the collective need of the Azione membership.
