Media Kit
The Mission
Our mission is to educate and inspire smart home industry leaders and enthusiasts by celebrating innovations in the science, technology, strategies, and personalities driving this industry forward.
How do we do that?
We build lasting partnerships with innovative brands to bring our audience value and help build our partners’ businesses in the process.
Educate
The industry leaders on the rapidly changing landscape.
Inspire
Professional and DIY innovations in the space.
Inform
The conversations between manufacturers, integrators, and consumers.
Transform
How people view the world and use smart home technologies.
Proven Experience and a Fresh Approach
Home technology is a $14 billion industry. Consumer demand and commercial innovation is exploding, and there’s no one place where manufacturers, designers, integrators, and DIYers can stay up to date on the latest news, trends, and best practices … until now.
Executive Editor Jeremy Glowacki, founding editor of Residential Systems and CEDIA Fellow, combined his 20+ years of experience with the high-profile, fresh perspective of the Innovation & Tech Today team to injecting much needed energy into the smart home market.
Residential Tech Today is the only smart home publication that merges the news and best practices industry leaders need to be competitive with the innovator profiles, exclusive interviews, and product reviews consumers crave.
What Our Clients Are Saying
The Innovation & Tech Today team has built a great platform to address the needs of various target audiences and we’ve found their properties an effective way to educate dealers and consumers about our offerings. As their name reflects, they’re also very innovative about recommending solutions that hit our target objectives. – Petro Shimonishi, URC
At Savant, we appreciate that the team at Residential Tech Today can reach a vital audience with thoughtful, well-articulated editorial content across all of our product categories. This enables us to bring new product news as well as timely, innovative ideas to our integration partners and represents real value for the entire CI channel. – Alexandria Watson, Savant
Working with the InnoTech team has brought a synergy and a definite upswing in business opportunity. From the beginning, their enthusiasm has been contagious, and has helped generate ideas that enhance our brand visibility and image. We find the entire InnoTech team to be enthusiastic, flexible, helpful, and knowledgeable. We are proud to advertise in such a quality magazine. – Steven E. Schulz, Modulus Media Systems
The Strategy
Residential Tech Today is a global leader of a new publishing model we call “New Print” – a strategy that GfK Research found has a 120% ROI.
Leveraging ultra-premium print quality ($9.99 per issue), a multi-channel digital distribution strategy, and our growing list of global event partners, we ensure our award-winning content and our advertising partners get in front of the largest possible audience.
A few highlights include:
- 68k impressions per issue (every two months)
- 4-to-1 pass along readership
- National newsstand rollout
- Print subscribers and direct mail
- 150k digital downloads/subscribers per issue
- Major digital newsstands, event partners, and affiliate distribution
- Total readership minimum guaranteed 1.2 million per year including print, digital, and on-site distribution.
- Website & Newsletter impressions of 500k per year through subscribers and page visitors.
National Retail Outlets
Digital Delivery Platforms
Media Partnerships
Inside Residential Tech Today
Our Magazine
Residential Tech Today merges the news and best practices industry leaders need to be competitive with the innovator profiles, exclusive interviews, and new tech consumers crave. The recurring sections include:
- Tech Innovations
- Innovator Profiles
- Media & Entertainment
- Home Theater
- Events & Conferences
- DIY
- Product Revolution
- Career Education Training
- High-End Audio
- Outdoor Tech
- Health Tech
- Connected Cars
- IoT and AI Developments
- Green Tech Advancements
- Art & Tech
- Security
Our Audience By the Numbers
We are a B2B, high-end B2C publication for smart home professionals – integrators, manufacturers, service providers, investors, etc. – and enthusiasts looking to stay ahead of the market.
Our readers are educated, have disposable income, and care about technological advancement, business best practices, sustainability, and other important considerations.
Average Household Income
$95,375
January/February 2022
The Evolution of Video Technology.The picture quality of TVs and projectors has never looked better or been more affordable. What’s the next step for video technology, how do you plan for it, and what do you need to know to prepare for the future?
- Home Office Tech
- Home Theater Speakers
Material Close Date: January 21st, 2022
March/April 2022
Outdoor Entertainment.The global pandemic generated more interest in enhancing home entertainment systems both inside and outside the home. Now, more than ever, the quality of outdoor speakers, TVs, lighting, and Wi-Fi coverage is at the front of the mind for homeowners.
- Doorbell and Security Cameras
- Touchscreens and Remote Controls
Material Close Date: March 9th, 2022
May/June 2022
On-site at Infocomm
Access Control and Home Security.From video doorbells to professional-quality surveillance cameras, alarm panels, and motion sensors, the home security system has evolved into a combination of DIY and pro-level options.
- Lighting Control and Motorized Shades
- Healthy Home Tech
Material Close Date: May 2nd, 2022
July/August 2022
Managing Residential Power.The electrical infrastructure of the home is more complicated than it used to be with line noise, grounding challenges, managing renewal energy sources as they enter the home.
- Projection Screens
- Soundbars
Material Close Date: June 24th, 2022
September/October 2022
On-site at CEDIA Expo
The Network Backbone of the Home.Now, more than ever, it’s essential that home networks provide both wired and wireless accommodations to create the best service for the end-user customer as an increasing number of intelligent devices are added every year and cybersecurity risks increase.
- Video Projectors and TVs
- AV Distribution and Switching
Material Close Date: August 29th, 2022
November/December 2022
Listening Test.Loudspeaker designs continue to evolve as new materials and computer-aided design tools enable audio manufacturers to improve and enhance the way music and movie audio are reproduced in the home environment.
- Power Management Products
- AV Receivers and Power Amplifiers
Material Close Date: October 26th, 2022
Explore our November/December 2019 Issue
Rates & Services
Tap Into Our Advertising & Media Services
Residential Tech Today specializes in something we call “New Print,” which refers to our multifaceted print, digital, and event-based distribution strategy.
When you partner with us, you are partnering with an experienced, skilled media partner who knows how to build an audience, increase impressions, and elevate our partners to the top of our readers’ minds.
Pre-discounted Packages – Limited Availability
Á la Carte Pricing
Ultra-Premium Print Magazines
Advertise in a magazine that represents the highest print quality available – award-winning editorial, 50 lb cardstock glossy cover, perfect bound, and advertisements from only the most innovative brands.
Our ad sizes and rates include:
- Full Page – $7,500
- Double Page Spread – $12,000
- Half Page – $4,500
- 1/6 Page – $825
- Outside Back Cover – $19,950
- Inside Front Cover – $14,950
- Inside Back Cover – $10,750
- Table of Contents – $8,950
Talk to a representative about our bulk discounts!
Native Advertising
Increase engagement with your advertising by creating (or having us create) a native ad. These ads are thought leadership and best practice articles that feel like a natural part of the magazine. Whether you write it yourself or one of our specialists writes it for you, this is an opportunity to share your company’s vision with our readers.
We offer two native advertising options:
- Native Advertising (Created by You) – $5,000
- Native Advertising (Created by Our Team) – $6,500
*No more than 500 words per ad. All native ads will be designated as “Paid Content”. Native advertising produced by our team will align to our editorial standards – i.e., it’ll be thought leadership, not a sales pitch.
Want to be associated with a full section of our magazine, such as our sections dedicated to Audio, Home Theater, or Outdoor Tech? Become a section sponsor and get your logo on every page of that section.
Section sponsorships are $1,500 and are only available in addition to a Full Page Ad or larger.
As media partners with major trade events – including CEDIA, CES, and Greenbuild – we’re uniquely able to boost the impressions of our magazine (and our partners) with the movers and shakers in the industry. We pull out all the stops with gorilla marketing strategies that ensure conference-wide buzz and that our partners can break through the chaos.
Cost: $3,500 per event
Online Native Ad
Designed to look like an editorial piece, but self promotional piece encouraging your services.
Cost: $3,500
Residential Tech Talks Podcast Sponsorship
Sponsorship of our podcast, Residential Tech Talks. Logo appearance and 30 second commercial slot.
Cost: $750 per episode
Direct Email Blasts
Interested in sending a message to directly our email subscriber base of 9,000 active subscribers?
Cost: $1,500 per send
Exclusive Product Deal Of The Week
Newsletter campaign/social promotion and product featured in online store.
Cost: $1,500
Digital Banner Ads
Advertise on our website for one month with a banner ad on our home page and increase the eyeballs on your company’s promotions and creative.
Cost: $500 for one month
Newsletter Banner Ads
Want to get your ad in front of our audience in a more personalized and targeted way? Purchase a spot in our weekly Restech Review newsletter.
Cost: $500 per send / Ask about our bulk discounts.
Social Media Promotion
Boost the impact of your advertisements by having us send your creative and messaging out via our social channels – Twitter, Instagram, Facebook, and LinkedIn.
- 1 Post per Month (All Channels) – $500
- 3 Posts per Month (All Channels) – $1,250
Ask about Custom Publishing, Agency Services, Brand Ambassadors,and Product Placement in major motion pictures and music videos.
Print Specifications
Full Page
Downloadable diagram and templates available. See below.
Trim: 8.375″ x 10.875″ Bleed: 8.875” x 11.375″ Extend artwork .25″ past trim on all 4 sides Live Area: 7.875″ x 10.375″ (for type safety)
Keep all pertinent text & imagery within this space. 1/4” inside the trim area
Double Page Spread
Trim: 16.75″ x 10.875″ Bleed: 17.25″ x 11.375″ Extend artwork .25″ past trim on all 4 sides. Live Area: 16.25″ x 10.375″ (for type safety) Gutter: 1” center, no text
Half Page
Size: 7.875″ x 5″
Contain within .5 border if needed – no bleed
1/6 Page (Gift Guide)
Size: Horizontal: 5″ x 2.5″ // Vertical: 2.5″ x 5″
Floating ads – no bleed
Full page templates
File Requirements – Print
PLEASE DO NOT include any printer’s marks (crops, registration, or color bars).
Please ensure your files have .25″ bleed on ALL sides
Resolution: 300 DPI
Color Format: CMYK only
Quality: Maximum / Compress text & line art / All fonts embedded
Other File Formats Accepted:
High Resolution, unlayered TIFF
Resolution: 300 dpi Color: CMYK, process
File Submission
For files under 10MB, please email advertisement to: production@goipw.com
For files greater than 10MB, please send using Drop Box, Google Drive or other digital file delivery method.
Digital Specifications
Banner Ad — 728px x 90px
Banner Ad — 300px x 250px
File Requirements
Resolution: 72dpi Color: RGB Format: GIF, JPG, PNG Max file size: 200 kb
Remember be sure to include the proper URL the advertisement should direct to.
© Residential Tech Today 2022. All rights reserved.
Produced by IPW
