DEW Digital Entertainment World

The over-the-top television market is large and growing, and expected to increase at an 11% CAGR over the next five years (PwC’s Entertainment & Media Outlook 2022-2026) with targeted growth from international expansion, bundling and new ad-supported AVOD and FAST streaming offerings. This panel will discuss the ad-supported strategies for growth in this highly competitive market. What innovations, business models and features of ad-supported AVOD and FAST will fuel growth in the marketplace?

Panelists: To be announced
GOING GLOBAL: NEXT FRONTIERS FOR INTERNATIONAL
🕐 12:00pm – 12:45pm PT
As streaming’s penetration in America has hit the saturation point for “nearly every individual service” (source: MoffettNathanson), the global streaming wars are heating up. With global successes like Money Heist or Squid Game, Netflix and others are increasing their focus on international production strategies. This panel will discuss the opportunities and challenges in international productions and where the streamers and production companies are placing big bets.

Panelists: To be announced
THE CREATOR ECONOMY: THE POWER OF INFLUENCE
🕐 1:00pm – 1:45pm PT
The creator market for branded and platform deals is projected to grow to a whopping $28 billion by 2026. A major driver of this growth is coming from platforms like TikTok, Facebook, YouTube, Instagram, Snap and Twitch. This panel of brand and advertising executives, digital creators, platform executives and agency representatives will discuss the strategies and campaigns taking shape on different platforms. What are the most effective strategies today for working with crearors and what are the metrics that determine success? How are creators adapting their content and strategies as the market matures and more content is vying for audiences in the “Attention Economy”?