NEWAURO, creator of the AURO-3D immersive audio form, has introduced a studio certification program to meet content creators’ growing demand to produce content in AURO-3D. The program provides studios with the necessary tools to ensure audio productions meet specific quality standards.
With the growing adoption of immersive audio across media platforms, the AURO-3D Studio Certification Program helps mixing studios and content creators optimize their workflows and enhance the quality of their audio productions. The ultimate goal, NEWAURO says, is to provide consumers with more content in AURO-3D, whether it is on a streaming platform or via physical media.
“The AURO-3D format is becoming more popular among consumers who appreciate its natural-sounding immersive audio soundscape,” said Iwan de Kuijper, NEWAURO director of marcom and content. “Consumers deserve an immersive audio experience that supports the artistic intent, and AURO-3D delivers that. With the AURO-3D Studio Certification Program, top-tier recording and mixing facilities can now produce AURO-3D immersive audio mixes without compromise.”
To become AURO-3D Certified, studios must undergo an evaluation to assess technical capabilities and production workflows. AURO-3D Certification is free to qualifying studios. Only those meeting AURO-3D’s strict criteria will be awarded certification, ensuring that certified studios represent the highest standards of immersive audio production. Once AURO-3D Certified, studios receive a wall plaque signifying that the space conforms to technical specifications that enable the ideal AURO-3D experience.
To become AURO-3D Certified, contact studios@auro-3d.com to start the application process.
