Michael Short is the Vice President of Marketing Operations and Residential at Crestron. In this role, Michael is responsible for leading the strategic direction and implementation of all marketing for the Residential, Hospitality, and Marine sectors. In addition, he oversees Crestron’s global campaign development, leading the marketing operations, digital communications, and content marketing teams. He works closely with the product development, sales, and marketing teams to drive product marketing, campaign development and execution, creative direction, and demand generation. Before joining Crestron, Michael was the Head of Marketing at a leading LED lighting manufacturer for 2 years and has also held marketing roles in financial services and luxury automotive. He is a member of The Chartered Institute of Marketing and holds a degree in Economic and Social Policy from the University of Sheffield, UK.