Serenbe, an award-winning biophilic community located 35 minutes southwest of Atlanta, is designed to foster a deep connection between people and nature. Nestled in the Georgia forest, the community is modeled after a Scandinavian village, with homes situated in close proximity to one another. As a designated wellness community, Serenbe offers residents a comprehensive array of amenities, including healthcare providers, a school, and an organic farm.
The community’s charm is undeniable. With more than 400 meticulously designed homes featuring diverse architectural styles, Serenbe seamlessly blends sophistication with natural beauty. Granite curbs, eclectic lamp posts, and lush landscapes further enhance the picturesque setting, while gardens, trails, parks, and even a treehouse contribute to its serene atmosphere.
Merging Aesthetics with Advanced Technology
For Chad Hollander, a Serenbe resident and co-founder of Art of Possible, the challenge lies in integrating state-of-the-art technology without disrupting the community’s aesthetic appeal. Specializing in home technology solutions for both new construction and renovations, Art of Possible aims to provide residents with advanced smart home experiences while keeping technology discreetly hidden. “In today’s world, technology should be seamlessly integrated into our environment; it should be there when you need it and disappear when you don’t,” says Hollander, who has over 25 years of expertise in smart home solutions.
True to this philosophy, Hollander transformed his entire home into a state-of-the-art showroom, displaying premium audiovisual and smart home systems. His home serves as a live demonstration space where clients—predominantly Serenbe residents—can experience firsthand how integrated technology enhances everyday living.
The showroom is a testament to refined design and technological innovation. The main living area is outfitted with Triad speakers featuring custom-painted grills, Ente sound tiles with custom art, and JBL Conceal Series speakers embedded within the ceiling. The entire setup is complemented by Ketra lighting from Lutron, with smart power and automation by Savant. “You don’t see any of the technology, yet the entire home delivers rich, immersive performance,” Hollander explains.
At one end of the space, an open-concept design features floor-to-ceiling granite slabs, within which a six-foot automated linear fireplace is seamlessly embedded. Above the fireplace, a new LG 83-inch G4 4K smart TV is concealed behind a custom artwork piece by Media Décor. The finishing touch? A $40,000 Grimani Systems speaker package delivering an unparalleled surround sound experience.
Technology That Appears and Disappears on Demand
The seamless integration of these elements offers an immersive experience that requires minimal effort to create. “With the press of a button, the entire room comes to life,” Hollander describes. “The fireplace turns off, the artwork rolls up, and the TV lowers into the ideal viewing position. When not in use, the TV remains completely hidden, maintaining the room’s refined aesthetic.”
This transformation is made possible by MantelMount, a leading manufacturer of high-performance TV mounts. Hollander employs the MM860 motorized mount, which integrates seamlessly with major home automation systems, allowing for smooth, automated positioning of the TV. “My business is built on the principle of concealed technology that reveals itself only when needed. MantelMount is essential to this vision. When clients see the TV descend, they’re astonished—it’s a true ‘wow’ moment,” says Hollander.
Beyond aesthetics, MantelMount addresses a key functional challenge in home design: optimal TV placement. Many homeowners choose to mount televisions above fireplaces, often out of necessity rather than preference. However, mounting a TV too high leads to poor viewing angles, causing discomfort and diminishing image quality. In fact, studies show that a high-mounted TV results in a 20% reduction in color depth and brightness and a 200% reduction in contrast, making on-screen details harder to discern. MantelMount’s motorized system allows the TV to lower to an optimal eye level, significantly improving both comfort and picture quality. Additionally, the mount enhances household safety—a particularly important consideration for families with young children.
“I have a four-year-old, so having a permanently mounted TV at an accessible height is not ideal,” Hollander explains. “MantelMount keeps it out of reach until I need it, reducing the risk of damage or injury.”
A Holistic Approach to Smart Home Integration
Hollander’s showroom not only demonstrates the possibilities of high-end home automation but also serves as a collaborative space where homeowners, architects, builders, and designers can explore tailored technology solutions in real time.While some designers traditionally oppose placing TVs above fireplaces, citing both aesthetic and ergonomic concerns, MantelMount—paired with custom artwork solutions from Media Décor—resolves these issues. The result is an elegant, multifunctional space that balances design with technological sophistication.
At Serenbe, luxury homes often feature minimal built-in technology, leaving room for significant upgrades. Hollander’s approach is distinct. “If someone simply wants a standard TV and soundbar, there are plenty of options available. What we offer is something far beyond that: best-in-class lighting control, high-fidelity audio distribution, and cutting-edge video solutions, all while maintaining a seamless aesthetic.”
The integration of MantelMount and Media Décor in Hollander’s showroom required meticulous precision. “Every measurement had to be exact, down to a fraction of an inch,” he notes. “The MantelMount unit had to be perfectly positioned within the granite slabs, ensuring that the TV lowered smoothly without obstruction. Additionally, the movement had to align flawlessly with the Media Décor artwork. There was no room for error, and both companies delivered with exceptional precision.”
The investment of time, effort, and resources has paid off, achieving a singular goal: creating an incomparable user experience. “I designed every space in my home to deliver a ‘wow’ moment, culminating in the family room,” Hollander says. “I want clients to look beyond individual components and understand the bigger picture—how top-tier technology can be seamlessly integrated into a home to create an immersive, yet invisible, experience.”
A Commitment to Excellence
With a commitment to uncompromising quality, Hollander adheres to a simple rule: he represents only one manufacturer per product category. “We exclusively mount TVs with MantelMount to ensure the best viewing experience and seamless integration.”
At Serenbe, there is no shortage of breathtaking sights. However, one thing remains unseen: technology. Yet, thanks to innovations like MantelMount, that technology is always ready when needed, providing homeowners with an effortless, sophisticated living experience.
