Coastal Source, the industry leading designer and manufacturer of high-performance outdoor audio and lighting that Defy the Elements, has announced that it will return to CEDIA 2024 with new products and programs designed to help its factory-direct nationwide network of integration partners to significantly grow their outdoor audio and lighting business.
“The outdoor living environment offers partners a major new opportunity to grow their audio and lighting business,” Coastal Source President Jeff Poggi said. “According to recent industry reports and forecasts, more and more installers are seizing the opportunity the great outdoors presents. The trick is to approach the outdoor opportunity with products that are designed to withstand the many challenges the outdoor environment poses, and that’s where Coastal Source’s 15 years of industry-leading product design and development can really help them succeed right out of the gate.”
According to Poggi, Coastal Source was the first outdoor lighting company to exhibit at CEDIA 11 years ago and has, since then, educated forward-looking CI installers on the best practices required to design and install successful outdoor technology projects.
“CEDIA remains the one show that brings all the custom integrators together to see the latest technology and discuss the key trends that are shaping the industry,” Poggi added. “We are excited to host two training courses this year to help educate partners on outdoor technology, and our Destination Outdoors experience will be back and bigger than ever as we continue to showcase outdoor technologies with great partners like Draper and Just Video Walls.”
Highlighting the important opportunity outdoor lighting offers CI partners, Coastal Source will be hosting two 90-minute educational sessions on outdoor lighting on September 5 and 6.
The first session, for beginners, is titled “Thinking of getting into the Outdoor Lighting business? What you need to know to be successful.” It will cover the basics of why outdoor lighting should become a priority, best practices to introduce outdoor lighting to existing customers, good/better/best product sales techniques, hands-on product demonstrations, and an overview of Coastal Source’s unique design and estimating services.
The second session, for business owners, is titled “How to Scale Outdoor Lighting into a $1-million Dollar Business,” and it will delve into strategic methodologies and actionable insights garnered from years of industry expertise.
On the product front, Coastal Source will be showcasing EVO — the most beautiful, elegant, and refined outdoor lighting fixture on the market today, and CUBE audiophile quality outdoor subwoofer.
“As a family-owned business, Coastal Source is strongly positioned to be an integrator’s outdoor technology partner,” Poggi emphasized.” With 15 years of experience, a wide variety of patented solutions, and five dedicated design service staff ready to custom design projects for free, we are strategically positioned to help dealers develop their outdoor audio and lighting businesses — two natural add-ons for consumers who are already buying audio, video, and control solutions for their homes. We look forward to great things at CEDIA 2024!”
Visit Coastal Source Booth 3533 at CEDIA to demo the latest solutions and meet with the team. For more information about Coastal Source, click here.
Related: Coastal Source Addresses Impact of Climate Change on its Product Designs
