Lowe’s MVPs Pro Rewards and Partnership Program, available currently in select regions and nationwide on March 7, gives professionals a committed business partner in Lowe’s. The program was designed to complement the retailer’s credit offerings (5% off every day on eligible purchases, to 0% interest for 60 days for Lowe’s Business Advantage accounts).
Lowe’s MVPs Pro Rewards offers new and existing loyalty members benefits such as Lowe’s e-gift cards earned when pros spend in-store and online on eligible purchases, access to business resources helping pros tackle back-of-house operations, exclusive offers for rewards on eligible paint purchases, and free select snacks or drinks at Lowe’s stores.
The program also provides a chance to win prizes like Ford F-Series trucks that serve as many pros’ mobile offices and custom-built local advertising packages, a simple mobile and online user experience allowing pros to track and claim rewards even when sending a crew member into the store, and, soon, MVPs Bonus Points can be used for additional rewards that participants can invest in their businesses and themselves.
“We’re deepening our partnership with Pro customers because when they succeed, we succeed,” said Tony Hurst, senior vice president Pro, services, and international. “Lowe’s MVPs Pro Rewards is another big step in Lowe’s continued Total Home strategy when it comes to the important Pro customer. We are committed to a true business partnership mindset to help Pros as they grow their businesses and their futures.”
Nearly 90% of Lowe’s Pros say that it’s important for retailers to have valuable loyalty programs, according to the company’s first Lowe’s State of the Pro report, found online at Lowes.com/StateOfThePro. The study contains insights from pros and their customers, detailing the state of the home industry and trends in homeowner improvement plans, and priority projects in 2022.
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