Premium media player maker Magnetar USA has joined the Home Technology Association as a Platinum Supporting Brand, the companies recently announced. In a joint statement, Magnetar and HTA said the partnership fits the mission of both organizations to promote an “exceptional home technology experience.”
Since its founding, HTA has strived to provide consumers, integrators and vendors alike a standard of excellence in the home technology industry. Through a series of certifications and industry alliances, HTA brings together the in-home entertainment ecosystem and blends it effortlessly with the design and build disciplines, ensuring confidence throughout the entire project. And, as a Platinum Supporting Brand, Magnetar joins a group of manufacturers and services providers that extend their commitment to the HTA mission of “enhancing homeowner satisfaction and system performance.”
“In an era dominated by streaming services, Magnetar’s dedication to extracting every ounce of performance from physical media stands out as a much-needed solution,” Josh Christian, CEO of HTA, said in a statement. “We often compare relying on streaming-only content in a premium home theater to fueling a supercar with low-grade gasoline—it will run, but never at its true potential. Magnetar’s reference-level universal disc players bring that missing piece of the puzzle, so discerning viewers and listeners can finally enjoy the highest-quality sights and sounds they have invested in. We’re excited to partner with Magnetar to highlight the importance of an integrator’s design and technical expertise and ultimately deliver unparalleled cinematic and musical experiences to homeowners.”
Rob Jones, president of Magnetar, added that the company is looking forward to collaborating with HTA’s community of technology professionals. “HTA has set the gold standard for what it means to deliver excellence in home technology, and we see tremendous value in partnering with an organization that is as steadfastly dedicated to performance, precision, and long-term customer satisfaction as we are,” he said in the statement. “This partnership further reinforces our commitment to elevating the home entertainment experience for everyone and will help integrators confidently specify our products as part of reference-grade theater systems.”