MSE Audio, manufacturer of audio equipment, speakers, and related products for the professional and residential audio markets, has unveiled rebranding strategy, elevating two distinct audio brands to cater to the unique needs of its customers.
Under this rebranding initiative, commercial and professional audio products will be represented by SoundTube and residential products will fall under the PhaseTech brand. Each brand comes with its own dedicated sales reps and internal sales team.
“We are excited to align our commercial offerings under the well-known SoundTube brand,” said Shannon Humphrey, president of SoundTube. “SoundTube has built a strong reputation for innovative, high-quality audio products in the commercial space over the past 28 years. Consolidating our commercial lines under this single brand will provide clarity for our customers.”
The company’s residential audio products, including speakers and electronics, will now be sold under the PhaseTech brand name. “PhaseTech will continue our tradition of offering premium solutions for the residential audio market,” Humphrey added. “Our team is committed to providing the same level of performance, support, and service that our customers have come to expect.”
SoundTube and PhaseTech will maintain their focus on innovative audio technologies backed by expert system design assistance and U.S.-based customer service. All products will still be designed and engineered by the same teams at their headquarters in Lenexa, KS and Jacksonville, FL.
SoundTube Entertainment transformed commercial audio distribution nearly three decades ago by creating the open ceiling category of speakers. Over the years, SoundTube has consistently raised the bar, introducing innovations that enhance audio quality, aesthetics, and installation ease.
SoundTube’s new tagline, Ingenious. By Design, is at the core of everything SoundTube does. It drives, inspires, and defines how SoundTube addresses customers’ needs.
From pendant speakers to narrow-focused and 360-degree sound, and IP-enabled PoE powered speakers, SoundTube’s innovations have significantly improved the commercial audio industry. The commitment to consistency is evident through the UL approval on all products in 2006.
In addition to its own branded products, SoundTube serves as a brand umbrella for products sold under Rockustics, SolidDrive, and Soundsphere.
Phase Technology Corporation, also known as PhaseTech, boasts a legacy dating back to its establishment in 1955. In the mid-1980s PhaseTech introduced one of the first in-wall custom installation speakers, followed by dARTS Theater, the first digitally calibrated theater system. Their patented soft dome tweeter, introduced in 1967, remains a cornerstone of the brand.
The PhaseTech brand products, which are made at their facility in Jacksonville, includes dARTS Theater speakers, Induction Dynamics and SolidDrive, and Rockustics for residential applications.
