Sonos Partners with HomeSphere Builder Program, Opening New High-Growth Channels for Integrators

Encouraging the adoption of home technology among custom builders, architects, and interior designers has long posed a challenge for systems integrators. Despite the growing demand—now more than 69.91 million U.S. households actively use smart home devices, up 10.2% from 2023—the design/build community still harbors skepticism and uncertainty when it comes to implementing technology in new homes.

Many are unsure of where to start. How do they navigate this new landscape? Where do they find the right products? Who can they trust to integrate them seamlessly? And who handles service and maintenance once the installation is complete? Without clear answers to these critical questions—or integration partners who can guide them through the process—many design/build professionals hesitate to take the next step.

This presents both a challenge and a massive opportunity for systems integrators. The demand is real—but many builders don’t know where to start. Sonos’ latest partnership with HomeSphere, an established loyalty program for custom home builders, addresses these needs head-on while delivering clear business benefits for both builders and integrators. 

HomeSphere connects over 2,700 home builders nationwide with more than 80 top-tier brands. For over 20 years, it has been a trusted resource for builders seeking vetted partners, exclusive pricing, and high-quality products. Now, with Sonos added to the HomeSphere lineup, the program is also helping builders discover the value of premium audio—and, more importantly, the integrators who can bring it to life.

For integrators, HomeSphere is far more than a builder loyalty program—it’s a direct line to key decision-makers in the construction market. It provides access to a nationwide network of forward-thinking builders who are now actively incentivized to incorporate premium audio into their projects. Critically, it’s not Sonos selling to builders—it’s authorized Sonos integrators who provide the products, design expertise, installation services, and ongoing support. The program facilitates a smooth builder-to-integrator handoff, making it easier than ever to specify and deploy Sonos systems in both single-family and multi-family homes. By selling Sonos products directly to HomeSphere-affiliated builders, integrators retain control of the sale, protect their profit margins, and unlock a powerful new channel for customer acquisition and business growth.

“This is a game-changer for our integration partners,” says Frank DeFilippis, Sonos Builder Channel Lead. “HomeSphere not only introduces Sonos to thousands of builders—they actively connect those builders to the best integrators in their area. It’s not just about building education and awareness, it’s about growing business. HomeSphere opens the door, Sonos provides the platform, and integrators deliver the experience.”

Together, Sonos and HomeSphere are breaking down the barriers that have traditionally separated builders and integrators. They’re turning uncertainty into action, replacing hesitation with structured collaboration—and giving integrators the tools and connections needed to grow their businesses in an increasingly competitive smart home market.

To learn more about how HomeSphere can help you expand your reach and win more builder business, visit sonos.com/trades.