Sony Electronics Inc. has revealed its new BRAVIA XR television series, including the Master Series Z9K 8K and X95K 4K Mini LED models, Master Series A95K, Master Series A90K and A80K 4K OLED models, and the X90K 4K LED.
Powered by Cognitive Processor XR, the XR Backlight Master Drive was designed to more precisely control the brand’s latest generation Mini LED backlight in the Z9K and X95K series. The technology promises “unprecedented dynamic range” with “dazzling lights and deep blacks,” as well as natural mid tones with almost no flare or halos around highlights.
The Cognitive Processor XR also powers Sony’s A95K’s new OLED (QD-OLED) panel with XR Triluminos Max, which delivers the company’s widest color palette and reproduces more natural-looking shades and hues. With millions of individual, self-illuminating pixels, the A95K delivers more colors than ever before.
Additionally, when watching movies on these new TVs, viewers can experience Sony’s enhanced Acoustic Surface Audio+ for OLED models and Acoustic Multi-Audio for LED models, precisely matching the position of the sound with the images on the screen. The lineup also includes new features that customize and enhance at-home entertainment.
Together with Netflix, Sony has released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favorite shows and films look like the creator intended, under any conditions. Additionally, Sony’s new BRAVIA CORE Calibrated Mode will automatically adjust the image quality on screen to better align with the filmmaker’s original vision.
All 2022 BRAVIA XR televisions also will be designated “Perfect for PlayStation5,” which includes two PS5 exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode.
This year, Sony also introduces a newly developed original camera device, BRAVIA CAM, which recognizes where users are sitting and optimizes the picture and sound accordingly. It includes gesture controls, video chat and many other fun, new experiences waiting to be explored.
With growing demand for even larger TV screens, there is also the risk of greater resource and energy use. However, Sony is committed to sustainability from the development process all the way through to the viewing experience. Sony’s “Road to Zero” global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the life cycle of its products and business activities by the year 2050.
With these goals in mind, Sony’s 2022 TVs use high recycled plastic content with Sony-developed SORPLAS. Using SORPLAS, the company says, increases its use of recycled material without sacrificing design and durability and reduced overall virgin plastic use in TVs by up to 60%, which equates to approximately 140,000,000 compact discs. Additionally, Sony’s BRAVIA CAM can recognize when viewers are no longer in front of the TV and dim the display to conserve energy.
2022 BRAVIA XR Lineup Highlights:
- Cognitive Processor XR: The Cognitive Processor XR processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross-analyzed and enhanced, especially around the focal point, to give real-life depth, extraordinary contrast, and beautifully vivid colors.
- XR Backlight Master Drive: Powered by Cognitive Processor XR, the XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, impressive dynamic range, deep blacks, and beautifully natural colors.
- Acoustic Surface Audio+/Acoustic Multi-Audio: These features ensure that sound matches precisely with what’s on the screen.
- 360 Spatial Sound Personalizer: In combination with BRAVIA XR TVs, this technology offers an optimized spatial sound experience for neckband speakers, like Sony’s SRS-NS7, as well as select Sony headphones – all with minimal configuration. Dedicated apps even personalize the cinematic sound field by analyzing users’ individual ear shape.
- BRAVIA CAM: This technology optimizes picture and sound quality and also offers gesture controls, and video chat.
- Ambient Optimization Pro: Users can connect their BRAVIA XR TV with BRAVIA CAM and then BRAVIA CAM recognizes where users are in the room and how far they are from the TV, adjusting sound and picture settings so they’re just right.
- Google TV: Brings together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organizes seamlessly. Easily find something to watch with personalized recommendations and bookmark shows and movies to a single Watchlist to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search.
- Netflix Adaptive Calibrated Mode: A new display mode that leverages Sony’s BRAVIA XR ambient light sensor to ensure that the artistic intent is preserved in all lighting conditions. Sony’s close collaboration with Netflix on this feature means viewers can enjoy Netflix content with precise colors, accurate contrast, and true motion, whether the content is enjoyed in a dark or well-lit environment.
- Perfect for PlayStation5: Only BRAVIA XR TVs automatically adjust and optimize the picture to the best settings for the PlayStation5 console, whether it’s used for gaming or watching a movie. With immersive picture and sound, users will feel like they’re right in the middle of the action. And with 4K/120fps, as specified in HDMI 2.1, Sony TVs give smooth and clear movement for responsive gameplay.
New Sony TV Models and Key Features
MASTER Series Z9K [85-inch class (84.6-inch diag.), and 75-inch class (74.5-inch diag.) models] 8K Mini LED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content.
- XR Backlight Master Drive precisely controls our latest generation Mini LED backlight for extraordinary contrast of high brightness and deep blacks.
- XR Triluminos Pro and XR Contrast Booster 20 combine to express billions of accurate colors with exceptional black contrast.
- X-Anti Reflection minimizes reflection for a distraction-free viewing experience.
- X-Wide Angle technology provides vivid real-world colors from any angle while retaining more color and brightness.
- BRAVIA CORE Calibrated Mode
- Acoustic Multi-Audio™ uses four frame tweeters at the top and either side of the TV, in addition to front-firing speakers and dual subwoofers, to elevate directional sound sources, ensuring pictures and sound are in total harmony for a more cinematic experience.
- Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
- BRAVIA CAM and Ambient Optimization Pro
- Quick access to an array of content and services with Google TV.
- Hands-free voice capabilities.
- Premium Remote
- Minimalist One Slate design with Seamless Edge and a single pane of tempered glass keeps users focused on the picture for a truly immersive big screen viewing experience without distraction.
- Three-way stand provides three stand position options, including a narrow position for a smaller footprint, standard position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.
MASTER Series A95K [65-inch class (64.5-inch diag.), and 55-inch class (54.6-inch diag.) models] OLED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content.
- XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while new XR Triluminos Max can access the widest palette of color to reproduce natural shades with every detail.
- New OLED (QD-OLED) panel boosts color brightness by up to 200% compared to conventional TVs.
- Acoustic Surface Audio+™ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes two large actuators and two subwoofers.
- Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
- BRAVIA CORE Calibrated Mode
- BRAVIA CAM and Ambient Optimization Pro
- Quick access to an array of content and services with Google TV.
- Hands-free voice capabilities.
- Premium Remote
- Dual Style offers two different viewing formats – “front position” brings the screen forward for the most immersive experience while “back position” allows users to set the TV close to the wall, so it blends seamlessly with the room.
For more information about the A95K, visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr65a95k.
X95K [85-inch class (84.6-inch diag.), 75-inch class (74.5-inch diag.), and 65-inch class (64.5-inch diag.) models] 4K Mini LED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content.
- XR Backlight Master Drive precisely controls our latest generation Mini LED backlight for extraordinary contrast of high brightness and deep blacks.
- XR Triluminos Pro and XR Contrast Booster 15 combine to express billions of accurate colors with exceptional black contrast.
- X-Anti Reflection minimizes reflection for a distraction-free viewing experience.
- X-Wide Angle technology provides vivid real-world colors from any angle while retaining more color and brightness.
- BRAVIA CORE Calibrated Mode
- Acoustic Multi-Audio uses sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. In addition to front-firing speakers, these sound positioning tweeters manage sound positioning in high tone areas for enhanced realism, while left and right subwoofers deliver powerful bass no matter where the TV is placed.
- Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.11
- BRAVIA CAM accessory compatible and Ambient Optimization Pro.
- Quick access to an array of content and services with Google TV.
- Hands-free voice capabilities.
- Minimalist One Slate design with Seamless Edge and a single pane of tempered glass keeps viewers focused on the picture for a truly immersive big screen viewing experience without distraction.
- Three-way stand provides three stand position options, including a narrow position for a smaller footprint, standard position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.
For more information about the X95K, visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr65x95k.
MASTER Series A90K [48-inch class (47.5-inch diag.), 42-inch class (41.5-inch diag.) models] OLED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content.
- XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color with the subtle differences seen in the real world.
- BRAVIA CORE Calibrated Mode
- Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes two large actuators and two subwoofers.
- Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
- BRAVIA CAM accessory compatible and Ambient Optimization Pro.
- Quick access to an array of content and services with Google TV.13
- Hands-free voice capabilities.
- Premium Remote
- Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction.
- Flexible two-way stand provides different stand position options, including a standard position to eliminate distractions and a sound bar position to elevate the TV and integrate a soundbar system. Thanks to the adjustable stand with aluminum center plate, users can place the TV and soundbar on a desktop so it can be used as a gaming monitor.
For more information about the A90K, visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr48a90k.
A80K [77-inch class (76.7-inch diag.), 65-inch class (64.5-inch diag.), and 55-inch class (54.6-inch diag.) models] OLED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content.
- XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color with the subtle differences seen in the real world.
- BRAVIA CORE Calibrated Mode
- Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes three actuators and two subwoofers. Two of the actuators are dedicated to treble, strengthening sound localization and surround sound.
- Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
- BRAVIA CAM accessory compatible and Ambient Optimization Pro.
- Quick access to an array of content and services with Google TV.
- Hands-free voice capabilities.
- Minimalist one slate design with Metal Flush Surface embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction.
- Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.
For more information about the A80K, please visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr65a80k.
X90K [85-inch class (84.6-inch diag.), 75-inch class (74.5-inch diag.), 65-inch class (64.5-inch diag.), and 55-inch class (54.5-inch diag.) models] 4K LED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content.
- Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster 10 deliver supreme realism with deep blacks and intense brightness with wider color gamut.
- BRAVIA CORE Calibrated Mode
- Acoustic Multi-Audi includes two sound positioning tweeters, in addition to traditionally-placed TV speakers, that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism.
- Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
- BRAVIA CAM accessory compatible and Ambient Optimization Pro.
- Quick access to an array of content and services with Google TV.
- Minimalist One Slate design with flush surface maximizes the screen and minimizes the bezel, so users stay focused on what’s important – the picture.
- Two-way stand provides different stand position options, including a standard position to eliminate distractions and a soundbar position to elevate the TV and integrate a soundbar system.
For more information about the X90K, visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr65x90k.
Suggested retail price and retail availability for all models will be announced in spring 2022.
