Parks Associates’ recent consumer research finds that 83% of U.S. internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service
OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband
Top 10 list reveals significant gains for Disney+, HBO Max, and Apple TV+ into top tier of U.S. OTT services, while the “Big 3” remain unchanged
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