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Posts tagged with "OTT"

Parks Associates: 83% of U.S. Households Subscribe to at Least one OTT Service News

Parks Associates: 83% of U.S. Households Subscribe to at Least one OTT Service

Parks Associates' recent consumer research finds that 83% of U.S. internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model. The firm's new whitepaper, Engaging Next-Gen Video Viewers: Leveraging AI and ML, developed in partnership with FPT Software,...
OTT Video Service Subscriptions Increase in Q1 According to Parks Associates Events

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates' latest research of 10,000 US broadband households finds 82 percent of U.S. broadband households now have at least one OTT video service subscription, up from 76 percent in Q1 2020. Parks Associates will bring together video...
Parks Associates Ranks Top 10 US Subscription Streaming Video Services for 3Q 2020 Tech News

Parks Associates Ranks Top 10 US Subscription Streaming Video Services for 3Q 2020

Top 10 list reveals significant gains for Disney+, HBO Max, and Apple TV+ into top tier of U.S. OTT services, while the "Big 3" remain unchanged
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