Parks Associates' recent consumer research finds that 83% of U.S. internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model.
The firm's new whitepaper, Engaging Next-Gen Video Viewers: Leveraging AI and ML, developed in partnership with FPT Software,...
OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates' latest research of 10,000 US broadband households finds 82 percent of U.S. broadband households now have at least one OTT video service subscription, up from 76 percent in Q1 2020.
Parks Associates will bring together video...
