The fifth edition of the TOLA Expo will take place May 7-8 at the Dallas Trade Mart, organizers announced this week. The event, which is free to integrators who pre-register, is considered the largest regional trade show and educational event for custom integrators in the U.S.
As a regional event, the TOLA Expo is intended to be an opportunity for integrators to bring their entire crew to a conveniently located event, exposing them to training and education that they may not typically receive.
“It’s hard to believe this is the 5th year for TOLA Expo,” Dale Pugh, principal of Elite 3 Pro, said in a statement. “In many ways, it has become a staple event for the region and attracted integrators from other parts of the country. What I hope is that attendees will walk away from TOLA 2025 with heightened optimism, passion and commitment to increase the value in their own businesses by a few things picked up or initiated at the show. I’m confident that what we have prepared for this year’s TOLA 2025 will not disappoint.”
Organizers for this year’s event said that there will be a special focus on environmental technologies throughout the show. Brands across the indoor and outdoor shading, lighting and audio will be spotlighted during the event. In addition, the facility where the expo is held features a number of interior lighting showrooms and a Samsung Experience Center, all of which will be open during the event.
Attendees will also have the chance to interact with a number of familiar manufacturer partners, including Yamaha, Sonance, KEF, DMF Lighting and Crestron, among others.
Integrators in the Texas, Oklahoma, Louisiana and Arkansas territories who are interested in learning more about TOLA Expo can visit the event’s website.
