HDR10+ ADAPTIVE Will Optimize Brightness Levels on High Dynamic Range TVs

HDR10+ ADAPTIVE, a new feature planned for new Panasonic and Samsung TVs, will optimize brightness levels, on a scene-by-scene basis.

HDR10+ Technologies, LLC, a consortium led by Panasonic Corporation and Samsung Electronics Co. Ltd., has announced the specifications for HDR10+ ADAPTIVE, which has been specifically designed to optimize HDR10+ content for a more consistent viewing experience in various environments.

HDR (High Dynamic Range) reference material is typically produced in dark rooms at mastering houses or production studios, while content viewing conditions at home range from well-lit family rooms to totally dark home theaters. As a result, ambient and stray light can affect the amount of image detail and contrast the human eye perceives.

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HDR10+ ADAPTIVE using HDR10+ dynamic metadata, in conjunction with real-time ambient light information, allows compatible displays to automatically optimize brightness levels, on a scene-by-scene basis, to ensure that the creator’s intent is fully realized, under a variety of viewing conditions.

HDR10+ is built upon the HDR10 profile – the defacto standard for HDR technology across the industry.

During the past year, the use of advanced HDR10+ has grown exponentially, enabling more consumers to enjoy a premium HDR viewing experience. A number of companies have recently released products that support HDR10+, including:

•  Qualcomm, which announced that its latest flagship smartphone processor (Snapdragon 888) now incorporates HDR10+ as part of its 5G Mobile Platform.
•  Realtek Semiconductor Corporation also debuted a series of HDR10+ compatible SOC’s (System On Chips), for use in 4K UHD set-top boxes from Android TV and RDK.
•  Denon and Marantz have introduced 13 HDR10+ compatible AV receivers to date.

In addition, a number of Blu-ray Discs are available that utilize HDR10+ technology, including the Academy Award-winning Best Picture Parasite, which is distributed by Universal Pictures Home Entertainment.

HDR10+ content distribution has also increased globally, thanks to launches by Magenta TV in Germany and Watcha in Korea, which now deliver HDR10+ programming in their respective regions.