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Austere
Home / Audio/Video / Austere Home Theater Cables Pair Up with Harman Audio Brands

Austere Home Theater Cables Pair Up with Harman Audio Brands

  • June 24, 2021
  • 7:00 am
  • Picture of Jeremy Glowacki Jeremy Glowacki

In an effort to provide customers the best experience possible, Austere and Harman are partnering to provide a seamless home audio experience by pairing Austere home theater cables with Harman’s various brands of audio products to ensure the highest echelon of performance in sound.

The performance of any component is amplified or limited by the cable connecting sources to audio hardware. Austere works to provide the performance level that the most discerning customers want for their electronic devices.

An emphasis on reflecting owners’ styles and complementing the sleek devices they already own, as well as providing elite performance, is mandated by the design of Austere products.

JBL Website Offers Austere Products

Austere products are available now on JBL.com, which enables JBL customers to select a cable perfectly matched with JBL soundbars and subwoofers to ensure optimal performance. This suggested pairing takes the guesswork out of finding the correct complementary cables that are optimal for JBL home theater audio.

Austere products also will be offered as the preferred cable solutions for its soundbars and subwoofers as featured accessories in discerning retail partners. Placing the selected Austere cables next to JBL audio products allows customers to immediately choose the ideal cable complement to JBL audio products and eliminates the guesswork and disappointment customers may have choosing other cables.

Committed to Performance and Style

“Being partners with Harman to provide home theater accessories to their audio solutions for home theater is an exceptional validation for Austere. Like Austere, Harman and its brands are committed to both exceptional performance and style,” said Deena Ghazarian, Austere founder and CEO. “While we are deploying initially with JBL products, and joint retailers, our partnership will take us far beyond.”

“JBL and Harman are committed to ensuring our customers have an exceptional home theater audio experience, which is why this strategic partnership makes sense and why we selected Austere,” said Daniel Lee, VP and GM consumer audio North America at JBL, Harman International Corp. “The combination of our home theater products creates flawless audio solutions that exceed expectations. They are the obvious choice for our products and our customers.”

Austere’s 8K Ultra HDMI, 4K HDMI, Audio, Power, and Clean & Protect products are available from JBL.com and select national, regional and global retailers including Abt Electronics, BrandsMart U.S.A., Crutchfield, Nebraska Furniture Mart as well as PC Richard & Son.

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AustereDaniel LeeDeena GhazarianHarmanJBL
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Picture of Jeremy Glowacki

Jeremy Glowacki

Residential Tech Today’s former executive editor Jeremy Glowacki is an editorial veteran with more than 20 years of professional experience with numerous publications. In 2000, he helped create and launch Residential Systems, a business and technology magazine for the custom integration business. He served as day-to-day editor of that title and content director of the CEDIA Daily, Systems Contractor News, and several other B2B titles until joining Innovative Properties Worldwide in 2018. Jeremy was named a CEDIA Fellow in 2012.
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