CATalyzing Communications Inc., a full-service, customized brand and marketing services company for integrators, manufacturers, buying groups, and magazines, has launched VideoMojo, a new video service made for technology integrators and manufacturers.
VideoMojo merges dynamic video and clear storytelling with the ease and economy of videos that are produced without onsite shoots. The service enables integrators to now get their own personalized, beautiful, high-quality videos quickly while sharing their specific company brand and services with design-build partners and customers across every digital platform.
VideoMojo is the brainchild of industry veterans Cat Toomey, CEO of CATalyzing Communications, Franklin Karp, founder of Franklin Karp & Co, and John Frattasi, principal of Gusto Media and a New York City-based video producer.
Already serving dealers across the country, VideoMojo leverages an extensive technology-focused library of premium video footage across key brands and categories including lighting, shading, and smart home that can be personalized as desired. By bringing this collection of footage together with other video graphics, music, vendor footage, and a integrator’s own information, VideoMojo puts video content within the reach of all technology companies.
VideoMojo thrives on the concept that, “Branding is all about sharing your unique brand voice and story through the most visual, impactful method available.” The solution is the result of personal conversations with integrators and manufacturers over many years and was created to address one of the industry’s biggest needs. The trio of Toomey, Karp, and Frattasi intimately understands the 360-degree world of integrators, manufacturers, trade partners, and high-end clients.
“Effective branding requires quality and authenticity,” Toomey said. “Integrators are craving, and deserve, personalized, thoughtful, well-crafted video that reflects who they are in their local market and that sets them apart from competitors. Most dealers understand the importance of video, which connects with consumers in a way no other method can, but too often are forced by time and cost to settle or forsake their individual personality or give up on telling their incredible story. We’re on a mission to make the highest-quality video product more accessible to our entire industry, and VideoMojo delivers exactly that.”
“Integrators can now have bespoke rather than off the shelf videos at a price that makes sense,” Karp added. “This team is comprised of some of the most consultative, hands-on industry resources, who aligned to make videos match the spirit of custom installation. In my experience, integrators and manufacturers seek compelling content but lack the time and resources to produce their own professional videos that reflect what they do. This is what prompted us to combine forces and bring our community a more potent, accessible alternative.”
VideoMojo offers three levels of packages to make it easier for any integrator to get started. The team handles every aspect start to finish, saving busy integrators time and expense. Depending upon the package, content can be delivered in full and shorter length versions, in a variety of formats, and optimized for use on all digital platforms. One package includes a handy subscription-based approach for integrators seeking to have ongoing short, branded videos on a regular basis for e-newsletters, social media, blogs, showrooms, and digital ads.
In addition to the packaged solutions, VideoMojo can also provide on-location photography and video production services for technology companies. VideoMojo is also available to industry manufacturers and buying groups that may want to contribute to their video library or add to their own assets for their Integrators’ use. Brands not already in the library may contact info@video-mojo.com.
VideoMojo services are available now and can be seen at CEDIA Expo 2023 and online at www.video-mojo.com. Contact the VideoMojo team at info@video-mojo.com to set your appointment today.
