AVB Marketing has hired Gordon Isaac in a new role as national director of sales and marketing. Isaac has a diverse background, having started in retail as a store manager for Ultimate Electronics, a regional consumer electronics retailer, and then working for such manufacturers as Bose, Crestron, and Core Brands. He also oversaw the marketing and business transformation for a $20 million-a-year custom integration business with four locations around the country and was a frequent contributor to Residential Tech Today.
Most recently, Isaac was the director of sales for AVAD, where he provided leadership for its 20 branch locations and nearly 100 customer-facing employees. Isaac was recognized in 2016 and 2018 as a Top Talent under 40 by Technology Integrator magazine.
In his new role, Isaac will focus on supporting the ProSource group members consisting of over 600 of the top custom integrators and custom retailers in the country. Isaac and his team will be working closely with the ProSource management team, district managers, vendors, and members to help provide website solutions and marketing programs that enable members to grow their business and get the most out of their ProSource partnership.
“We are very excited to have Gordon on our team,” said Brian Wattier, VP of marketing at AVB Marketing. “He brings a wealth of knowledge around technology and the custom integration channel, which will be valuable to all of the members we support.”
Isaac started in his new role July 1 and said, “I’m very happy to be joining this talented group of marketing specialists. I look forward to working with AVB Marketing and supporting the ProSource team, along with its members, helping this top tier of technology specialists grow their business.”
This is one of many recent hires for AVB Marketing, which has been building its team up to support the increased success it’s had with supporting the BrandSource and ProSource group members.
Dave Workman, CEO and president of ProSource said, “I am pleased to be working with Gordon Isaac once again. I’ve known Gordon for nearly 20 years, and we’ve worked together several times throughout his career. Gordon is going to do a great job with AVB Marketing and with supporting our ProSource members and our vendor partners as we help them to grow their business.”
