Baby monitors, like most smart home technology sectors, are going through a growing period in a world slowly moving away from COVID-19. According to Technavio, a technology research and advisory company, the baby monitor market will grow by 226 million U.S. dollars by 2025.
Baby monitors, like any care product, have changed rapidly as technology became more available. Smart baby monitors are the most common type of monitor being sold in the market today. A quick Google search shows baby monitors now easily connect to phones through an app just like smart security systems.
Baby monitors are considered a non-essential product in most developing countries across APAC and MEA. Yet, there is rapid growth happening due to increased internet usage and raising awareness of some of the dangers that babies can encounter when unsupervised. Countries like China, India, and Thailand are creating a high demand for monitors due rising numbers of working parents in those countries.
Baby Monitors Market Factors
Technavio believes that branding, advertising, and promotions of advanced monitors will positively impact the market and assist in its growth significantly from the period from 2021 to 2025. Innovation in technology, product design, and features leading to premiumization will further boost market growth during the forecast period, according to Technavio.
Manufacturers of baby care products are in the process of adopting many different marketing strategies to add awareness about their products and ultimately increase revenue and the number of customers.
Luxury Label Hinders Sales in Some Countries
Sales are hindered in many areas due a perception of baby monitors as luxury items. To combat this, monitors have now been advertised online so new customers have access to the price, benefits, and features.
Another example of their marketing strategies is displaying the products in stores and inside maternity hospitals, or even conducting workshops for parents. Such efforts are driving market growth dramatically.
The North American area has led the baby monitor market as of this year. Europe is not far behind. They are followed by APAC, South America, and MEA, in that order.
The forecast period that Technavio provides says that North America is expected to have the highest incremental growth due to innovation and new products debuting from North American vendors.