After initially planning to host an in-person CES 2021 in January, the Consumer Technology Association (CTA) has announced that it is reimagining how to connect exhibitors, customers, thought leaders, and media from around the world through an all-digital experience.
According to CTA, the growing global health concerns about the spread of COVID-19, it is not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.
In its announcement, the trade group said that an all-digital CES 2021 will allow the entire tech community to safely share ideas and introduce the products that will shape our future.
CES 2021 will offer a highly personalized experience:
- Keynotes and conferences. Now you’ll have a front-row seat for groundbreaking announcements and insights from the world’s tech leaders completely online.
- Product showcase. With this digital evolution of the CES show floor, you’ll be able to explore products and services, based on your interests and business, through dynamic product showcases or live demos.
- Meetings and networking. You’ll be able to engage with the brands, thought leaders and business connections you care about with live interactions, meetups or roundtable discussions.
Mark your calendars for the first week in January and be on the lookout for more news about CES 2021. CTA plans to return to Las Vegas for CES 2022, combining the best elements of a physical and digital show.