A new brand, called Lunar Walls, from Just Video Walls is being launched to help propel direct-view video walls into more and more customer homes and businesses. But to do so, Just Video Walls wants to hear from its dealers first. In a unique move, the company wants dealers to help set margins, price points, and validate the go-to-market strategy for the brand.
“We are an integrator-founded company, so it’s important that everything we do helps our dealers in the way we wished we were helped at the beginning,” said the company’s VP marketing, Skyler Meek. “So, we wanted to build this incredible new product not only FOR dealers, but WITH dealers.”
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The Lunar Walls line of products includes the “Ledge,” which is a pre-packaged video wall “TV,” and the “Expanse,” which is a pre-engineered video walls that bridge the gap of custom and tailor fit.
The Ledge is perfect not only for first-time customers considering a video wall experience, but also for secondary systems in larger homes with multiple viewing areas. Available in 135” and 162” variations, Ledge requires no external processor and needs only a single power circuit. However, they are still packed with the features that modern consumers look for, such as HDR, 4K, and a Bluetooth remote.
Powered by Google TV and Android-based software, the Ledge enables seamless integration with all popular streaming services and smart home devices. Finally, the Lunar product line installs with a modular pre-assembled system that cuts build times into a fraction of standard video walls.
“Expanse” enhances the options, adding 96 pre-packaged SKUs with easy-to-understand width multipliers based on a 16:9 TV ratio. For example, a 1.0 Expanse is a 16:9 standard TV ratio, and a 1.5 Expanse grows it to 1.5 times the width of a 16:9 standard, resulting in an overall 24:9 aspect ratio. The Lunar Expanse line adds variations all the way out to a 3.0x for ultra-wide applications.
More powerful processing is also available in the Lunar Expanse line, enabling multi-layering and more overall input options. With Expanse, integrators deliver bespoke solutions with the ease and efficiency of standard sizes, but with competitive price points.
To become a participant and learn more about the Lunar Line of video walls, dealers are invited to visit Just Video Walls at CEDIA Expo in September 2024 in booth 3520.
