While tariff talks continue between the U.S. and dozens of trade partners, there remains a great deal of uncertainty around the future costs of supplies and products that are crucial to the custom integration channel. That’s where AVPro Global has stepped in, in the hopes of providing some stability to their integrator partners.
The parent company of AVPro Edge, AudioControl Pro, Bullet Train, Murideo, and ThenAudio has launched a new industry-facing program that’s designed to “support audio/video integration professionals by providing pricing stability, product availability, and a foundation for long-term partnership in a rapidly evolving market.”
In a statement, the company said that it developed the “Winning Together” program in collaboration with many of its partners in the industry as a way to directly address many of the concerns they’re hearing from custom integrators – namely, rising costs, unpredictable pricing models, and an inconsistent supply chain.
“We’re not a massive corporation answering to shareholders,” Jeff Murray, Founder and CEO of AVPro Global, said in the release. “We are a family-owned, veteran-owned, and woman-owned company that is able to make bold decisions quickly – with our dealers’ long-term success in mind. That’s what ‘Winning Together’ is all about.”
AVPro Global explained that the new program is comprised of several key commitments to their custom integration partners, including:
- An assurance that pricing will not change through the end of 2025
- Locked-in 2025 dealer programs based on current thresholds
- Consistent availability across the AVPro Global product portfolio
- Ongoing product development, tech support, and industry event participation
“Our success has always come from our customers’ success,” Murray said. “We’re structured to prioritize long-term partnerships over short-term profits – and we’re willing to make the necessary sacrifices to protect our dealers’ margins.”
To that end, AVPro Global has also committed to reorganizing itself internally and finding additional operational efficiencies to keep its own costs low. What that will look like remains to be seen, but the company did say that – even with manufacturing facilities in impacted countries like China, Vietnam, Slovakia, and the U.S. – it remains willing to absorb the cost increases associated with any tariff-related policies rather than pass those on to their customers or end users.
In response to the launch of the program, AVPro Global simply encouraged its dealers to continue specifying their product, maintain current program thresholds, and stay connected with their team for product updates and personalized support.
