Skip to content
  • Categories
    • Business
    • Tech
    • News
    • CEDIA
    • Videos
  • Issue Library
  • Podcasts
  • Newsletter
  • Subscribe
  • Directory
  • Events
  • Media Kit
  • Submit
  • Categories
    • Business
    • Tech
    • News
    • CEDIA
    • Videos
  • Issue Library
  • Podcasts
  • Newsletter
  • Subscribe
  • Directory
  • Events
  • Media Kit
  • Submit
Nortek Control Nice
Home / News / Manufacturers / Nice to Consolidate Nortek Control Brands into Single North American Entity

Nice to Consolidate Nortek Control Brands into Single North American Entity

  • February 16, 2022
  • 2:52 pm
  • Picture of Jeremy Glowacki Jeremy Glowacki

Following the acquisition of Nortek Control in October 2021, Nice, a global manufacturer of smart home and building automation solutions, has announced plans to form a single entity in North America by consolidating all its essential operations under Nice. Nortek Control will complete a transition to the Nice brand within the year 2022. 2GIG,  ELAN, Linear, Mighty Mule, SpeakerCraft, Proficient, Furman, Panamax, Gefen, Numera, Intellivision, Abode, and HySecurity will continue to go to market as brands of Nice.

The new North American entity will provides partners with access to the entire regional product portfolio. The move will position Nice as one of the largest single-source manufacturers of smart home and building automation solutions in the North American market. Integrators, dealers, and distribution partners may benefit from access to greater opportunities with a broader solutions portfolio of integrated smart and connected products.

“The newly enlarged and strengthened presence of Nice North America further reinforces our commitment to our partners, customers, and the channel,” said Edoardo Malfè, president and CEO, Nice North America. “The expanded portfolio created by our strategic acquisitions enables the delivery of solutions to partners and end-users from a single-source provider of a full suite of integrated solutions for residential, commercial, industrial and government customers, from consumer DIY to custom and professionally-installed specialized products and high-security applications.”

Joining Malfè at the helm, Luca Longhin, a veteran of Nice will co-lead Nice North America as deputy CEO. Together, they have assembled an experienced and diverse leadership team to chart the course and achieve aggressive growth targets set by the consolidated organization.

Nice Paul Williams - Chief Product Officer
Paul Williams

“To fully align the businesses and best support our partners, we are pleased to announce several powerful additions to our dynamic leadership team,” Longhin said. “At Nice, it is the people, along with knowledge and experiences unique to each team member that remains core to how we do business. By uniting key businesses in North America, we have the opportunity to cultivate and grow a leadership team with unparalleled diversity and experience both from within and externally.”

Combining new talent with long-standing internal executives forms one of the most knowledgeable, experienced and diverse C-suites in the pro-install smart home segment. Industry veterans Paul Williams and Lisa Potok join the new leadership team, bringing unique perspectives and decades of experience to the group. Williams joins as chief product officer and Potok joins as chief financial officer.

Internal promotions within Nice and Nortek Control complete the executive leadership team bringing industry-specific expertise and experience to the table. Amanda Repp steps into the newly created role of chief people and diversity officer role. Jim Hardiman will take over as general manager of the China Innovation Center. Jari Niemela was recently announced as chief technology officer. Craig Copley becomes chief information officer. Mark Owen Burson is named chief marketing officer, and Daniel Schatz will serve as general counsel.

The internal organization changes listed above are effective as of today. For more information about Nice North America, please visit: www.niceforyou.com/na.

TAGS
Edoardo MalfèNewNiceNortek ControlPaul Williams
Facebook
Twitter
LinkedIn
Pinterest
PrevPrevious articleHow SimpliSafe Compares to a Traditional Security System
Next articleHow Orro and Control4 Learned to Play Nicely in My HomeNext
Picture of Jeremy Glowacki

Jeremy Glowacki

Residential Tech Today’s former executive editor Jeremy Glowacki is an editorial veteran with more than 20 years of professional experience with numerous publications. In 2000, he helped create and launch Residential Systems, a business and technology magazine for the custom integration business. He served as day-to-day editor of that title and content director of the CEDIA Daily, Systems Contractor News, and several other B2B titles until joining Innovative Properties Worldwide in 2018. Jeremy was named a CEDIA Fellow in 2012.
RELATED POSTS
Motorized Solutions Perfect Fit

DEL Motorized Solutions Introduces Perfect Fit Mud-In Recessed Pockets for Lutron Shades

Manufacturers
The Sevens Limited Edition Jurassic World Rebirth - Lifestyle - 1080x1920

Klipsch Showcases Limited Edition Jurassic World Themed Speakers

Manufacturers
French Fries

Reviewing the Fritaire Self-Cleaning Air Fryer

Manufacturers
DSC_0192

Designing Deliberately: A Closer Look at ProSource’s Colorado Training Center

Manufacturers
  • Manufacturers
SEARCH OUR SITE
NOW AVAILABLE
GET THE LATEST NEWS IN YOUR INBOX
* indicates required

TOP POSTS THIS WEEK
Facebook X-twitter Linkedin Instagram Youtube
  • Subscribe
  • Directory
  • Contact Us
  • Partner With Us
  • Join our team
  • Media Kit
  • Terms of Use
  • Privacy Policy
  • Subscribe
  • Directory
  • Contact Us
  • Partner With Us
  • Join our team
  • Media Kit
  • Terms of Use
  • Privacy Policy
Innovative Properties Worldwide, Inc.

1750 Wewatta Street, #1821, Denver CO,  80202 | 720.476.4920

© Residential Tech Today 2022. All rights reserved.

Produced by IPW