ProSource, the specialty and consumer-electronics merchandising group, has announced the next evolution of its lighting training: Lighting Launchpad.
In November 2021, ProSource welcomed its inaugural class to the Lighting Technology Training Center in Dallas, Texas to take the Lighting Technology Certification (LTC) Level 2 course. Since then, more than 125 ProSource members have attended. After a year of LTC Level 2 classes, the team at Light Can Help You spent several months re-evaluating the content and thus, Lighting Launchpad was born.
Lighting Launchpad was announced to a group of ProSource members at the 2023 Lightapalooza in Phoenix, AZ, and at the 2023 ProSource Summit in Las Vegas. The first class of six memberships just wrapped up the inaugural session in early August.
“We are proud to announce the next evolution in lighting education,” said Jim Pearse, CEO of ProSource. “Three years ago, ProSource established a leadership position in lighting education when we opened the Lighting Training Center in Dallas, TX. Since the inception of the Lighting Training Center, we have been successful in training hundreds of our members on how to enter the lighting category. It became clear that we must evolve the curriculum to support our members as the lighting becomes a core part of their growing business.”
After months of planning, ProSource created Launchpad in partnership with its fixture vendors and the Light Can Help You leadership team.
“Based on the pilot feedback in early August, the team has really hit the mark in meeting our mission to expand our focus into how to grow the lighting business,” Pearse added. “For our members who attend the event, we will coach and teach you on how to execute an effective sales process, drive profitability, and execute the best-in-class design service for your clients.”
What will you learn at Lighting Launchpad? Day 1 is intended for business leaders and sales teams and will include Lighting Business 101 and 102 sessions led by successful ProSource members. These sessions will offer insights into departmental structures, staffing needs, training plans, how to monetize the design process, developing vendor partnerships and margin strategies, and product demonstrations.
Trade Partner sessions will held attendees develop strategies for identifying, engaging, and strengthening trade partner relationships, supported by Light Can Help You marketing materials and CEU webinars.
Lighting Launchpad will also feature in roleplaying activities to strengthen your ability to talk to different influencers in the lighting fixture business and a marketing session to develop a comprehensive marketing strategy with dealer mentor insights and materials for web, print, and video from Light Can Help You, including a “virtual showroom” overview of new pitch deck slide shows.
Day 2 is intended for sales teams and business leaders and will include instructions on identifying and qualifying leads to develop strategies for reaching different individuals and methods or prequalification.
A Client Introductions & Service Menu session will feature an overview of Light Can Help You service offerings and a demonstration of the client introduction process and proposal generation. A Design Process session lead by Light Can Help You designers to prepare participants to engage their clients throughout the design process from CORE to Unlimited, including clips from actual client conversations for discussion.
A budgeting session will help attendees dig in deep to the budget ranges of lighting fixtures and design, discuss setting budget expectations for clients and trade partners, and discuss fixtures and brands in each budget category.
A fixture sales session will help explain the specific fixtures typically specified by Light Can Help You, discuss fixture categories and develop a sales story for performance fixtures.
Day 3 is intended for project managers and those engaged with purchasing and implementation and will include a deliverables session to familiarize integrators with the comprehensive deliverables provided by Light Can Help You and identify items that will need completed by others.
Day 3 will also feature a purchase session led by ProSource member mentors to equip integrators with the tools, contacts, and experience to purchase fixtures from Light Can Help You specifications as well as a scene setting session featuring live programming demonstrations in the LTLC and and aiming session featuring hands-on discovery of typical fixture adjustments and focusing strategies.
Apply, be accepted, and enroll in the Light Can Help You Signature Partner program at $300/month. $750 one-time setup fee to be waived for ProSource members
ProSource members can take part in the new Lighting Launchpad training by attending the upcoming training session at the Lighting Technology Training Center in Dallas, TX, October 3-5, 2023.
Interested in attending the October session? Contact marcom@prosourceinfo.com for more details. Not a Light Can Help You Signature dealer? Contact Mark Langston mark@lightcanhelpyou.com to see if the Signature Program is a right fit for your business.
