Victrola, the vinyl record player manufacturer, has unveiled the Victrola Stream turntable line, which brings a wireless vinyl experience to music lovers with Sonos in their homes. The company also has signed a vendor partnership with ProSource to assist its entry into the custom integration and specialty audio retailer channels.
The Victrola Stream lineup requires no additional equipment for connecting to a Sonos ecosystem, allowing easier setup and control with the Sonos app, adding a premium, elegant design to match Sonos speakers.
The flagship Victrola Stream Carbon is available for pre-order now in the United States, with additional markets to follow. Additional products in the Stream turntable line will be announced by early 2023.
After a single, simple setup process via a Victrola Stream app, users can control their Victrola Stream turntable from the Sonos app or the illuminated control knob, creating music memories with friends and family as soon as the needle hits the record. Listeners will be able to send (and control the volume of) the music from a record to any Sonos speaker in their home, just like with digital music on their Sonos system.
“We spend a lot of time with our consumers trying to understand how and why they like to listen to music the way they do,” said Scott Hagen, CEO of Victrola. “We discovered a massive number of Sonos system owners were also active vinyl listeners. Even more importantly, consumers told us they would listen to music even more if they could play their favorite records through their Sonos system, using their Sonos app. It was with this in mind that led us to working with team members at Sonos on a multi-year journey that ultimately resulted in the coolest music product I’ve ever had the opportunity to help bring to market. We are proud of how easy to set up and use the Victrola Stream Carbon is, but we are even more proud of the reaction we see when someone listens to records with friends or family through their Sonos system.”
Matthew Siegel, chief commercial officer at Sonos, added: “Homes today use a wide range of connected technologies, from light switches and fridges to TVs and smart speakers. One of our guiding principles is that the listening experience on Sonos is simple, and that includes ensuring our products work together seamlessly with other smart home products. Now certified by the Works with Sonos program, the new Victrola Stream makes it easy to enjoy all your favorite vinyl with great sound on Sonos.”
Whether listeners are new to vinyl or experienced collectors, Victrola Stream Carbon is meticulously designed for the discerning consumer given its premium design and finish. Carbon utilizes the highest quality materials that include a low-resonance veneer plinth with premium metal turntable components, and a carbon fiber tonearm with a custom-designed removable headshell.
To further elevate the wireless vinyl listening experience, Victrola Stream Carbon will ship with a premium Ortofon Red 2M moving magnetic cartridge that will deliver optimized sound reproduction and a high level of sonic accuracy through listeners’ Sonos speaker systems.
Victrola Stream Carbon was shown publicly for the first time at the 2022 CEDIA Expo in Dallas.
The Victrola Stream Carbon turntable is available for pre-order now at Victrola.com, as well as at Best Buy’s Magnolia Design Centers and other specialty audio retailers, including Crutchfield, World Wide Stereo, Listen Up, Nebraska Furniture Mart, and Abt, for $799. Units will ship and be widely available in October.
