8K Association Bringing 8K Content Ecosystem Experts to CEDIA

CEDIA Expo has expanded its partnership with the 8K Association as a supporting organization during CEDIA Expo 2024. This partnership aims to deliver relevant and insightful information on several 8K technology-related topics, including the role that 8K native, computer-generated, and upconverted content is destined to play in the future of home entertainment.

Dedicated to educating, promoting, and advancing the rapidly evolving 8K ecosystem, the 8K Association is committed to fostering industry-wide adoption of 8K content, products, and services across various sectors, from content creation and production to distribution and consumer consumption.

At CEDIA Expo 2024, the 8K Association will look to engage with integrators, manufacturers, distributors, and buying groups on the growing importance of 8K within the custom installation industry. 8K televisions, projectors, and entertainment content present a key growth opportunity for the custom installation channel.

“We are excited to announce an expanded partnership with the 8K Association to elevate educational programming for attendees,” said Jason McGraw, CTS, group vice president for Emerald. “Through collaborative efforts and shared expertise, CEDIA Expo and the 8K Association aim to empower industry professionals to embrace the possibilities of 8K technology and accelerate future business opportunities for custom installation integrators, manufacturers, distributors, and buying groups.”

Juan Reyes, director of operations for the 8K Association, said that while 8K technology is not new, its full potential has yet to be fully realized due to a lack of compatible content and distribution platforms. “However, the production community is now aggressively embracing 8K and recognizing its transformative capabilities,” he noted. “By joining forces with CEDIA Expo, we can engage industry professionals and provide them the knowledge and resources they need to navigate this evolving landscape.”

To support this initiative, the 8K Association is sponsoring a special session on the CEDIA Expo Smart Stage from 11:30am to 12:00pm on Thursday, September 5, 2024, that will feature content creation executives. Additionally, the 8K Association will host a series of 8K content demonstrations throughout CEDIA Expo in their booth (C919) and distribute a new detailed white paper about the 8K experience.