Nortek Security & Control has formed a new partnership with HomeSphere, a Colorado-based digital marketplace that connects building product manufacturers directly with regional homebuilders.
“Through HomeSphere, we can reach over 2,600 local builders with the solutions and services available through the Nortek Security & Control New Home Program and connect them with certified dealers to create significant new business opportunities for all,” said NSC Director of Builder Services Bret Jacob. “The Nortek Security & Control New Home Program is a win-win-win for all involved: the builder has access to technology solutions and unparalleled marketing support to effectively sell automation packages; the dealer has a major new source of revenue; and the homebuyer can easily add-on leading smart home technologies at the point of purchase.”
HomeSphere’s cloud-based technology platform and two award-winning applications close the gap between builders and manufacturers. Builders use My HomeSphere to efficiently manage their rebate programs and discover new products, and manufacturers use HomeSphere-IQ to access industry-changing homebuilder data including where their products are installed and where there is opportunity to grow market share.
“HomeSphere is a natural partner for Nortek Security & Control’s state-of-the-art technology products,” said HomeSphere Chief Revenue Officer Greg Schwarzer. “Homebuyers are seeking more and better smart home devices. Through our digital marketplace local builders gain incentives and more awareness of Nortek Security & Control’s products, while Nortek can target the right products and the right support to the right buyer with our proprietary data and information.”
The Nortek Security & Control New Home Program helps builders create complete and effective connected home strategies. It aligns builders with certified dealers and offers them a complete range of benefits including aggressively priced and powerfully featured standards and upgrade packages, extremely important “sell-through” services, outstanding direct manufacturer product and marketing support and project oversight, and industry-leading model home and incentive programs. The program’s benefits to homebuyers are equally strong, beginning with the ease-of-personalization and ease-of use delivered by NSC’s award-winning ELAN smart-home control system.
The recently expanded New Home Program includes ELAN automation, SpeakerCraft audio, Panamax power protection, 2GIG security, Linear access control, Numera health and wellness, and GoControl connectivity solutions.
“The Nortek Security & Control New Home Program significantly changes the relationship between dealers and builders, creating a new revenue-generator for our partners,” Jacob concluded. “Our partnership with HomeSphere will help us continue selling our solutions and services through the Home Program, and align our dealers with new builders in the community.”
