HDR10+ Technologies has revealed additional strategic partners who have signed on as HDR10+ adopters. The organization has been working to generate greater awareness about the video technology – and High Dynamic Range (HDR), in general – and is also rapidly expanding the roster of compatible content, devices, tools, and services.
As a result, HDR10+ technology is now available from more than 100 different companies, offering advancements to everything from professional content creation to consumer electronics.
Related: Optimize Brightness Levels on High Dynamic Range TVs
Growing Streaming Applications for HDR10+
In the world of OTT streaming, Paramount+ is now delivering original shows like The Stand to certified HDMI devices. They join Amazon Prime Video, Google Play, YouTube, and other services in supporting HDR10+.
There are hundreds of different movies, television shows and user-generated programs now available, including such recent hits as Wonder Woman 1984 and classics like Back to the Future.
Additionally, Google and Roku have become the latest companies to certify products with the tech and will be offering a number of compatible devices.
The technology is also found on a variety of other formats and platforms, including the new APEX (Airline Passenger EXperience) Association standard that allows this level of content to be enjoyed during in-flight entertainment.
“Google is pleased to join the growing number of companies adopting HDR10+ and working with the HDR+ Technologies LLC,” said Matt Frost, director of product management at Google. “We envision HDR10+ being a key enabler for Chromecast with GoogleTV plus other platforms going forth and we look forward to helping our various partners across the industry achieve a great HDR experience.”
Mark Ely, vice president of retail product strategy at Roku also stated, “At Roku we are dedicated to providing consumers with easy-to-use products that offer a lot of value and choice. We recently announced Roku OS 10, a free software update rolling out to Roku devices, and we have enabled HDR10+ on the all-new Roku Express 4K+, Roku Express 4K and Roku Ultra (2020) products for an even more vivid and bright viewing experience on TVs that support it.”
White Paper Highlights Ecosystem Benefits
To further underscore the importance of high dynamic range – and how both HDR10+ and HDR10 deliver on this – a new white paper called “Understanding the HDR10 Ecosystem” is now available.
The white paper examines the perceptual, technical, and creative benefits of HDR; the story behind the launch of HDR10; and how HDR10+ dynamic metadata further enhances the UHD experience.
To receive a copy of Understanding the HDR10 Ecosystem, click here.