Parks Associates' recent consumer research finds that 83% of U.S. internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model.
The firm's new whitepaper, Engaging Next-Gen Video Viewers: Leveraging AI and ML, developed in partnership with FPT Software,...
Parks Associates' most recent update of its Residential Security Tracker assesses the residential security market, offering insights on security players' expansion into the MDU market and the latest trends and industry news.
Consumer research featured in the Residential Security Tracker reveals that in Q2 2022, nearly 40% of US...
New technology is emerging in the home networking market, driven by the increasing demand for faster speeds and greater performance. Parks Associates research report, Home Networking Smart Product Market Assessment, reveals that in Q1 2022, 52% of consumers acquired their routers from their ISP, now exceeding retail-acquired...
Smart door locks are maturing as a technology category, and with that maturity has come growth in sales and more market penetration, according to new data from Parks Associates.
Amazon Prime Video subscriptions rate is 45%, according to Parks Associate’s OTT Video Market Tracker, which highlights current market trends and activities.
New consumer research from Parks Associates' Video Services Dashboard reveals that as of Q3 2021, Amazon Prime Video's subscriber penetration rate is at 45% of U.S. internet...
Parks Associates, at the close of the fourth annual Future of Video conference, today released its updated list of the top 10 US paid subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2021 from the firm’s OTT Video Market Tracker.
The research firm reports that based on...
OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates' latest research of 10,000 US broadband households finds 82 percent of U.S. broadband households now have at least one OTT video service subscription, up from 76 percent in Q1 2020.
Parks Associates will bring together video...
Parks Associates smart home research finds high perceived prices remain a top barrier to smart home adoption, with providers and manufacturers working to bring lower priced products to market and discontinue specific premium products.
The firm's Smart Home Tracker finds that 20.5 million, or 44 percent of consumers who do not own or...
