mySongBird, a recently launched concert streaming platform, is looking to offer consumers a unique way to consume live entertainment. A new licensing agreement will add even more content for their subscribers.
mySongBird is a sustainable company focused on “filling the void” of musical entertainment. The platform will be a fully immersive, professionally produced experience.
The company itself also reinvests a minimum of 20 percent of its earnings before interest, taxes, depreciation and amortization (EBITDA) in other companies or persons who work to help the environment. They also aim to seek out great ideas and help budding entrepreneurs set up their start-up phase and assist in both funding and their growth.
New Licensing from Mercury Studios
After its launch in late 2020, Arizona-based mySongBird has continued to blossom and now has obtained a licensing partnership with the world leader in music entertainment, Universal Music Group’s new multi-faceted content studio, Mercury Studios.
This licensing will give them the rights to many hours of live concert footage and documentaries of bands like Fleetwood Mac, Bob Dylan, John Lennon, and the Rolling Stones, as well as new concerts like Mumford & Sons and Imagine Dragons.
Founder and CEO of mySongBird Mike Mountford explained, “Concert videos from Mercury Studios dating back to the 1960s are an invaluable source of entertainment, and we’re delighted to add these to our platform. On mySongbird, fans will virtually transport to concerts of their favorite artists, both classic and modern.”
Mountford said that despite a strenuous year of stay-at-home orders and fear of the unknown, that music has always been a constant source of relief amid the chaos. And without the ability to seek opportunities to enjoy live experiences, mySongBird wants to give fans the chance to replicate the euphoric concert-going experience wherever, whenever.
“We will continue with our online concerts until the world shifts back to ‘normal’ and artists return to live performances, at which time we will start producing more new concerts to add to the platform,” he noted.
What’s So Special About mySongBird?
mySongBird is subscription-based and monthly shows and performances will be added each month. The platform itself takes the consumer into the past and they are able to watch a live performance of one of their favorite bands from the 60s, 70s, and 80s.
Newly recorded concerts will be done in a way that fully places the user into the moment. By having access to multiple camera angles, the user can watch concerts from the perspective that they see fit. To do so, mySongBird uses their patented myWay technology, which allows viewers to interact with multiple camera views.