SOAR Energy, a solar company co-founded by HGTV stars Tarek and Heather Rae El-Moussa along with Shelby Elias and led by mortgage veteran Brian Decker, has formed a partnership with Better Earth, a residential solar energy installation company.
The move marks a step into the “real estate sustainability” sectors of California, Arizona, Texas, and Florida on the heels of the recently passed Inflation Reduction Act, which allocated nearly $400 billion in federal funding toward clean energy. The companies will collaborate to strengthen their shared mission of educating consumers about solar energy options.
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“We started SOAR with the goal of confronting the climate crisis head-on and emphasizing the importance of clean energy in the real estate sector,” said Tarek and Heather Rae El-Moussa. “More solar energy systems are being installed now than they were even a few years ago, and the capacity for solar energy in the U.S. is growing rapidly. Combining efforts with an innovative, fast-growing company like Better Earth was a no-brainer. Together, we are committed to making solar energy affordable and easy for residents across all states where our business is active.”
The Solar Energy Industries Association set its nationwide goal for solar energy to reach 30 percent of U.S. electricity generation by 2030, highlighting the fast-tracked growth the sector is set to see over the next several years. Further, the U.S. Department of Energy recognizes solar energy as the most abundant energy source on earth. However, the residential real estate sector has grappled with pain points as solar panels remain a hard-to-navigate topic for brokers across the U.S.
Together, Better Earth and SOAR Energy are determined to change this. Since joining forces, the companies have worked together to install nearly 1,000 solar energy systems in homes across the states it operates in, and in six months have created over $20 million in energy savings for homeowners over the next decade.
“Better Earth and SOAR Energy have set out to disrupt and redefine the real estate sector’s approach to solar energy,” said Zain Jan, CEO at Better Earth. “There is a misunderstanding about how affordable solar energy options are for homeowners, and we are committed to making a significant impact on both consumer education and the environment we all share. By joining forces through this partnership, we are eager to solve the issues facing the sector and grow in our efforts across the states we serve.”
SOAR Energy’s solar systems are fully transferrable upon the sale of a home and offer financing options with no line on the property, vastly differentiating the company within the sector. The systems, which typically take no more than 90 days to be fully installed and begin saving homeowners money, hold Pearl Certifications, highlighting their unmatched quality and energy efficiency. Additionally, for every installation made, SOAR Energy and Better Earth donate a portion of the proceeds to GivePower, a nonprofit organization that focuses on providing clean water globally.