One week after launching its customer portal, Specifi, the proposal writing and business management software for AV installers, has introduced Specifi WebBuilder, a tool that empowers Specifi dealers to create websites directly within the Specifi platform. The new tool will become available to Specifi subscribers on June 3.
“Our mission from the beginning has been to create tools to help dealers present themselves with the highest level of professionalism, close more business, and improve profitability,” said Mathew Booth, managing director and founder of Specifi. “Dealers often don’t have the time, or know where to start, when developing and maintaining a website. We realized that the Specifi platform has most of the assets needed for a professional website and invested our efforts so dealers could use these assets to easily produce and maintain a fully functional website.”
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According to Booth, AV industry websites are often a double-edged sword. The initial creation costs can be hefty, and ongoing maintenance fees for updates and changes add up quickly. The Specifi WebBuilder addresses these limitations by making a professional, effective website affordable for every partner that subscribes to the Specifi solution. And after the initial setup, all changes can be easily made by partners on the solution’s builder tool, according to Booth.
Specifi WebBuilder was designed from the ground up to be easy to use and maintain. During the initial website set-up, partners will receive training from Specifi’s UX designer to make changes and navigate its AV-specific features. Because it is the partner’s own website, WebBuilder empowers partners to manage it independently — eliminating the need for ongoing maintenance fees that would normally be incurred when outsourcing the development of a site. Any updates or changes can be easily made by the user.
“The real beauty of the Specifi WebBuilder lies in its dynamic nature,” Booth continued. “As you update your Specifi platform, your website automatically reflects the latest information. This ensures seamless brand consistency between your online presence and your proposals, eliminating the worry of outdated content.”
Specifi WebBuilder enables users to easily manage key website elements, including: About Us, Contact Information, Contact Forms, Team Members, Brands Offered, Services Provided, Project Portfolios, and Testimonials.
The Specifi WebBuilder offers a wealth of customization options to create a website that reflects each partner’s unique brand identity including colors, fonts, and all other brand standards. And if a user doesn’t have their branding set, WebBuilder can help define the brand in the initial set-up. Additionally, all WebBuilder websites are fully responsive, ensuring optimal viewing on any device. Partners have the option to view how it will look on mobile, laptop or tablet before it is published.
Specifi WebBuilder includes a UX designer and marketing professional who will guide and support partners through the initial setup process, including website design, layout, branding, content creation, and SEO optimization.
Once launched, the website will be hosted on secure Specifi servers and fully managed from the partner’s Specifi account. Platinum support comes as standard with all Specifi subscriptions, and this is no different for Specifi WebBuilder. Support is always available for any questions that may arise.
“This revolutionary tool offers a truly remarkable step forward in business management software,” Booth emphasized. “Now you can gain complete control over your online presence and achieve brand consistency from your website to your proposals, to change orders, and to your support activities across all platforms, all while eliminating ongoing website maintenance fees.”
Existing Specifi customers have already secured all WebBuilder appointments for June and July. Availability for August onwards can be booked now here. To see an example of Specifi WebBuilder website click here.
For a full demo of the Specifi Business Management Platform, click here.
