Shelly Creates a More Intuitive Online Shopping Experience

Shelly, a division of Allterco Robotics Ltd., has launched a new website for delivering its home automation devices. The redesigned website invites customers to design their own energy-efficient smart home systems, room-by-room, giving them flexibility to build a custom home automation network that meets their specific needs.

The new website provides ease of access to the full suite of Shelly’s home automation devices, including the Shelly Plus 1PM, which received Residential Tech Today’s 2022 Innovation Award for energy management. The website now offers a simpler, faster and more intuitive experience for consumers and home automation enthusiasts to shop for Shelly’s reliable and innovative devices that modernize and connect their homes.

All Shelly devices can work independently or as part of other home automation platforms, providing modular, step-by-step automation for a fully integrated smart home. Additionally, Shelly devices do not require a hub or separate device to operate; they are managed via the Shelly Cloud app.

“We design all of our devices with the smallest details in mind so that our customers can enjoy the ease of having a fully automated home,” said Svetlin Todorov, CEO of Allterco Robotics U.S. “Our new website reflects that same attention to detail and ease that makes accessing Shelly’s innovative line of IoT technology simple – empowering homeowners to create a custom automation experience that fits their budget.”

With more than six-million devices sold, Shelly has helped its customers monitor and manage energy consumption and realize a fully modern smart home by connecting and automating everything from lighting and blinds, to appliances, irrigation systems and even the garage door.

“At Shelly, listening to our customers is always a top priority – and their feedback was integral in the redesign of our website. Our customers will love the new features of the site that make shopping for Shelly devices as easy as installing and using them,” Todorov added.

Jeremy Glowacki

Residential Tech Today’s executive editor Jeremy Glowacki is an editorial veteran with more than 20 years of professional experience with numerous publications. In 2000, he helped create and launch Residential Systems, a business and technology magazine for the custom integration business. He served as day-to-day editor of that title and content director of the CEDIA Daily, Systems Contractor News, and several other B2B titles until joining Innovative Properties Worldwide in 2018. Jeremy was named a CEDIA Fellow in 2012.